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Lunch and Learn 3: Planning to Produce Your Newsletter

by Mistina Picciano  ||   No Comments

This is the third installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 3, I talk about planning for production of your newsletters, and cover some important issues, such as:

  • Who will produce the newsletter?
  • Can you sustain a newsletter?
  • The importance of sticking to a regular production schedule.

Improving the Effectiveness of Your Newsletters

Want to send newsletters but don’t know where to start? Are your newsletters missing the mark? Stay tuned for the next installment in this video series. In the meantime, you might also want to download our free white paper, How to Harness the Power of Newsletters and/or sign up for our nine-week email course, Achieving Newsletter Nirvana. We’re here to help.

If you are already using a newsletter in your marketing mix, are you having trouble sustaining a regular publishing schedule? What other issues that are not discussed in the video do you think are important in making production decisions? Please leave a comment, we’d love to hear from you.

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
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Terry Yoffe, TRY Coaching
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2015-04-25T18:46:25-04:00

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