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Lunch and Learn 3: Planning to Produce Your Newsletter

by Mistina Picciano  ||   No Comments

This is the third installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 3, I talk about planning for production of your newsletters, and cover some important issues, such as:

  • Who will produce the newsletter?
  • Can you sustain a newsletter?
  • The importance of sticking to a regular production schedule.

Improving the Effectiveness of Your Newsletters

Want to send newsletters but don’t know where to start? Are your newsletters missing the mark? Stay tuned for the next installment in this video series. In the meantime, you might also want to download our free white paper, How to Harness the Power of Newsletters and/or sign up for our nine-week email course, Achieving Newsletter Nirvana. We’re here to help.

If you are already using a newsletter in your marketing mix, are you having trouble sustaining a regular publishing schedule? What other issues that are not discussed in the video do you think are important in making production decisions? Please leave a comment, we’d love to hear from you.

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George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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2015-04-25T18:51:53-04:00

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Industry: Professional services | Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
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2015-04-25T18:50:35-04:00

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2015-04-25T18:47:19-04:00

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Industry: Professional services | Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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Industry: Creative agency | Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

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Industry: Publishing | Services: Media kit

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2015-04-25T18:52:18-04:00

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Industry: Publishing | Services: Media kit

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