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Lunch and Learn Part 4: Planning Your Newsletter

by Mistina Picciano  ||   No Comments

This is the fourth installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 4, I talk about key decisions you need to make before publishing your newsletter, including:

  • How often will you publish?
  • Will you distribute your newsletter via print or email?
  • Who will write/produce the newseltter?
  • How will the newsletter support you other marketing efforts?

Improving the Effectiveness of Your Newsletters

Want to send newsletters but don’t know where to start? Are your newsletters missing the mark? Stay tuned for the next installment in this video series. In the meantime, you might also want to download our free white paper, How to Harness the Power of Newsletters and/or sign up for our nine-week email course, Achieving Newsletter Nirvana. We’re here to help.

If you are already using a newsletter in your marketing mix, what challenges have you faced? Are there areas you considered during planning that are not discussed here? Please leave a comment, we’d love to hear from you.

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Lucien Harriot, Mechanism Digital
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Lucien Harriot, Mechanism Digital
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2015-04-25T18:49:53-04:00

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