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Challenge

Position client as an industry thought leader in an online forum read by key decision-makers, CEOs.

Solution

Feature writers with extensive security experience created an educational, actionable blog post for this sophisticated audience.

Summary

Placements

AT-RISK International: CEO Magazine Blog

Disasters happen. Be prepared.

Have you ever faced flooding at your office? Or the hospitalization of a key executive following a car accident? Even the loss of a computer server can create a crisis. The time to plan for a disaster is long before it happens. An earthquake or an attack by an armed former employee can’t always be predicted, but a proactive business continuity strategy can keep your business moving forward.

Your overall business strategy isn’t driven by reactive, seat-of-the-pants thinking. Your disaster recovery strategy shouldn’t be, either.

What is a disaster?

Anything that seriously threatens your business continuity, operations or reputation calls for proactive disaster planning.

Natural disasters, such as earthquakes and tornadoes, can threaten your operations directly or disrupt your supply chain or offshore operations.

Manmade disasters can take many forms. An employee who fears termination can bring a gun to work or stalk his boss. A former spouse can come to your workplace with the intent to assault or kill. A traveling executive can be kidnapped, employees traveling overseas can be exposed to a contagion, or terrorists can target one of your facilities.

All of these events have one thing in common: Proactive planning can mitigate the threat.

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What our clients have to say:

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Market It Write

Barbara Centrella

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

Market It Write