Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting?
Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. As college graduates enter the work force, employers quickly discover the level of their writing abilities – or lack thereof.
To make your best impression for any form of media, you have to target the needs of consumers of that media. In other words, if you want to recycle your print copy to act as website content, don’t do it.
At least not without making the necessary adjustments so your copy can be consumed easily by a web audience.
The key to writing online copy that’s as powerful as print copy lies in knowing the difference. Here’s a look at the basics of how your online copy should differ from print copy – and why.
If you haven’t jumped into the crazy world of social media yet, or if you just don’t think you’re getting it quite right, it can pay to take a look at your goals.
While the major players have changed slightly, social media marketing is still in a growth stage. As part of an overall marketing strategy, social media can help build on what you’re doing to make your online presence even stronger with greater reach.
This post gives you a summary of 17 things about social media marketing that can help get you on track.
I’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Recent statistics show that more than 63,000 Google searches are conducted every second. And that’s just Google search.
Traffic may come to your site in two different ways through search:
Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, they see the latest fashionable outlet, put a stake in the ground, and wait for customers to beat down the door.
As part of our Back to Basics Friday series, here’s a look at how you might sharpen your online marketing focus to rise to greater heights. Consider it a stepping stone intended only to stimulate thought.
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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