Posts Tagged ‘blogging’

10 Ways to Get Started with Social Media

by Mistina Picciano  ||   No Comments

Still trying to make sense of social media? You’re not alone. So Facebook has more than 175 200 million active users. And more than six million people are microblogging through Twitter. Many businesses and organizations are taking a “watch-and-see” approach to social media marketing.

For those who want to join the online conversation, two words of advice: strategy and patience.

The Healthcare Public Relations and Marketing Society (HPRMS) helped demystify social media at this morning’s networking event, held at the New York Times building. Attending via WebEx from Chicago, Scott Meis, senior project & social media director at Carolyn Grisko & Associates, offered a brief, but useful overview of social media. He not only shared several online resources specific to the healthcare sector, but he also gave attendees a 10-step checklist for getting started:

  1. Listen to the conversation. Meis recommends subscribing to news feeds like Google Alerts to keep up with blogs and news on topics relevant to you (or your organization).
  2. Assess your needs. What do you want to accomplish? Are you interested in generating leads? Engaging customers? Identify your goals and develop a social media strategy.
  3. Establish your target audience. We can’t be all things to all people. By speaking to a specific audience and meeting their needs, you increase your chances of making real connections.
  4. Join the conversation. Find three personal blogs and three professional blogs that interest you. Follow them and comment on them. Remember: Social media is about dialogue and interaction.
  5. Create a Facebook profile. In addition to your personal page, start a page for your organization, and update it regularly with interesting, engaging information.
  6. Enter the blogosphere. Blogs offer an easy way to publish information that’s relevant to your audience, and they invite engagement. The best blogs build community by sparking thoughtful conversation.
  7. Share with tools like Twitter and Flickr. Find an interesting resource? Share it with your Twitter followers. Retweet useful information. Post photos on Flickr, and bring your organization to life.
  8. Sign up for YouTube’s Nonprofit Program. Buy a shoot-and-share camcorder, and use video to share your message and build awareness for your cause. The website has excellent advice on customizing your channel and developing content.
  9. Protect your brand and username. Not ready to take the plunge? Reserve your brand’s URL and usernames to prevent brandjacking.
  10. Get going and stay active. Social media boils down to building relationships. Just as in the offline world, online connections take time to develop. Start out slowly, and be consistent. Follow the same social rules that you would in the “real” world, and you’ll see results.

Brilliant Beginnings

by Mistina Picciano  ||   No Comments

As I write this, it’s January 12 – or January 13, depending on your geography. (Since I’m presently flying over Alaska toward Japan, I feel caught between dates.) Regardless, we’re darn close to the start of the New Year. New resolutions, new beginnings.

For Mom and me, it’s the start of our latest adventure: three weeks in Taiwan with family.

For me and my business (and my writing life), today also marks the start of this new blog.

Beginnings always create unrealistic expectations of greatness. We feel the need to show our brilliance. This nasty pressure especially plagues writers, who so often give up on their craft because they’re disappointed with early attempts.

It’s okay to suck.

In Bird by Bird, one of the best books on writing I’ve ever read, Anne Lamott says it’s okay to write “really [crappy] first drafts.”

This isn’t just sound advice; it’s almost a universal mandate. Papa Hemingway himself said, “The first draft of anything is [doodoo].”

You have to write the garbage to get the gold.

It doesn’t matter if you’re writing the Great American Novel, a sales letter, or an e-book. With very rare exception, our first attempts fall way short of brilliance.

Sure, these initial scribblings may get the job done. Writing a memo to your boss? Just the facts will probably suffice.

But if you really want your writing to stand out, you must embrace the art of the rewrite.

Ninth time’s the charm?

Almost one year ago, the very talented Liz Martinez invited me to submit a short story for an anthology on Native American noir. I decided to take the plunge, seizing an opportunity to learn more about my Native American heritage.

My story came together over several months, many sessions of which felt like certain NaNoWriMo adventures. I’d sit at my computer or take a notebook and pen and write whatever drivel came to mind. Much of it sounded like crapola, but I had to forge ahead to the end.

Due to time constraints, I showed the complete, imperfect draft to my husband, one of my biggest fans – and one of my most direct critics. Tony offered praise and pointed out current plot holes.

I smiled, nodded, silently vowed not to do his laundry for the next three months, and went back to my keyboard. Roughly 50% of the story changed in the next draft.

We went through this exercise twice more before submitting the story for editorial review.

Then, Sarah Cortez, Liz’s sharp and insightful co-editor, gently guided me through the real revision process. While I’ve worked with editors in the business world, fiction editing was another animal. Together, we produced five more drafts before arriving at the final story that was submitted to the publisher.

The process, not the product.

So much in life comes down to the process, not simply the end product. For instance, I know very few writers who actually enjoy writing, but almost all enjoy the satisfaction of having written a solid piece.

Becoming a better writer – whether you’re a blogger, a marketing writer, a journalist, or a novelist – means giving yourself permission to write badly.

  • Write in great quantities.
  • Accept your malformed early drafts for what they are.
  • Make them better.
  • Rinse and repeat. Again.

Whatever the challenge ahead, attack it with gusto. Accept the fact that success may involve many failed attempts. It’s the courage to fail – and to learn from our mistakes – that will ultimately transform our dreams into reality.

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Samuel Vinicur

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”

 

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

Market It Write
2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations   |   Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

Hiroto Takagi

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.

 

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

Market It Write
2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing   |   Services: Website content, marketing support

“Many writers want to say things their way, but Market it Write understood exactly what I wanted to say—and that’s what they wrote. Market it Write works for me and for my business. I recommend the company to anybody who needs writing help.  

Barbara Centrella

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

Adam Wolf

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”

 

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

Market It Write
2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency   |   Services: Website content, copyediting

“Market it Write’s copywriting and editing acumen is only matched by their excellent client service and easy-to-work with demeanor. I’d recommend the firm for any marketing writing assignment.”  

Howard Levy

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

Market It Write
2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Stephen May

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”

 

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

Market It Write
2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency   |   Services: Website content

“Market it Write is amazingly adept at working as a team player on a variety of projects and has consistently proven to be a valuable asset. Bottom line: if you need creative and powerful writing for your marketing effort, look no further.”  

Lee Angus

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”

 

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

Market It Write
2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

Joe Biondo

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”

 

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations   |   Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

Gerald Pennington

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”

 

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare   |   Services: Employee newsletters, corporate communications

“The Market it Write team has the ability to grasp what we want to accomplish and put those concepts into words quickly—faster than we could in-house. Whenever they communicate, they respect the demands of our schedules and politely get right to the facts.”  

Arianne Andrusco

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"

 

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

Market It Write
2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare   |   Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  

Larissa Nycz Montecullo

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”

 

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency   |   Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

Albert Barette

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."

 

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

George Donohue

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”

 

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

Market It Write
2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate   |   Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

Terry Yoffe

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”

 

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services   |   Services: Website content

“Market it Write was able to take the content from my last website and transform it to my new one, making the content clear, informative and to the point. The clarity of the content has been so powerful that I have gotten several new clients based on my website. I found Mistina and her team to be easy to work with and very willing to listen to concerns and objectives and work through them in a very professional way.”  

Lucien Harriot

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."

 

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media   |   Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  
0
0
Market It Write

Market It Write