Yes, content is king. But creating content for content’s sake doesn’t serve your business. So if you’ve got a security company, but you’re blogging tips on beating the recession, where’s the connection? Unless the blog supports your business, it’s wasted effort. My suggestion: revamp or recoil.
Writing to meet a content quota isn’t the point. The information needs to be relevant, engaging, and serve a purpose. Today, let’s look at ways to ensure your blog supports your business. An effective blog should: