Multi-channel marketing uses a variety of avenues to expose potential customers to your business’s marketing message. Direct mail, advertising, catalogs, telephone sales, retail outlets, websites, email, and more recently social media networks are all ways to reach customers, both new and returning. This has come to be known as “bricks, clicks, and flips,” with reference to brick and mortar locations, mouse clicks on websites, and flips through print materials such as catalogs.
But isn’t trying to cover all those bases expensive? More importantly, what might be the benefits? (more…)
