Posts Tagged ‘content marketing’

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How to Connect with Readers and Grow Your Audience

by Melissa Mannozzi  ||  

Whether you run a business or a marketing team, you need a content marketing plan. Of course, developing and executing this plan is easier said than done, especially when juggling multiple priorities.

Experts recommend setting aside time to sketch out topics, then writing posts and even developing general themes by week or by month. Then, you can use any of a variety tools to manage content scheduling and delivery.

Content marketing tools will help you plot topics ahead of time, with dates and delivery charted out by month. However, few tools can help you determine what your audience really want to read about.

Knowing what your customers want to read is the tricky part. You can schedule to your heart’s content, but without topics your readers care about, it will probably be a wasted effort. Here are some ways to understand your readers and give them what they want.

(more…)

Tags: | Posted in Blog, Content Marketing, Marketing
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Is Content Marketing Right for You?

by Randy Duermyer  ||   No Comments

Content marketing has received a lot of attention over the past few years as a particularly effective method for reaching prospects, generating leads and retaining customers.

Content marketing relies on providing information that solves problems and builds trust with prospects and existing customers alike. It’s being used by some of the largest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. It’s also being used (or considered) by small businesses and one-person shops around the globe.

Why? Because a well executed content marketing program can improve lead generation, revenue growth, and customer retention.

(more…)

Tags: , | Posted in Content Marketing, Marketing
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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo  ||   2 Comments

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

Too many newsletters are actually thinly disguised—and sometimes blatant—advertisements. A newsletter should provide real value and help the reader solve problems and find answers. A bait piece can show you will deliver. In addition to sharing previous newsletters (so prospects can see what they’ll be getting), offering a valuable, immediate goodie can further encourage people to sign up.

Creating an effective bait piece means answering the following questions: (more…)

Tags: , , | Posted in Business Development, Content Marketing, Email Marketing

Keyword Research, Search and Content Marketing

by Randy Duermyer  ||   3 Comments

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program.

Content marketing involves providing the information your targeted prospects crave – usually for free. By providing expertise, you build trust over time. When your prospects reach the point where they are ready to do business, they come to you and not to your competitors. Content marketing is all about pulling your prospects in and building trust. (more…)

Tags: , , | Posted in Content Marketing, Keyword Research, Marketing, Online Marketing, Search Marketing

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Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
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Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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Industry: Professional services | Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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2015-04-25T18:47:19-04:00

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2015-04-25T18:51:21-04:00

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2015-04-25T18:45:55-04:00

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Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

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Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:52:52-04:00

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Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

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Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

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Industry: Creative agency | Services: Website content, copyediting

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