We all make mistakes. In our personal lives, in our businesses. It happens. Three years ago, I made a pretty big one with the Market it Write identity.
I chose a design firm that didn’t respect words.
You see, people have different opinions on design, content and their relative importance.
- Some—often writers—believe that content is king.
- Others care more about presentation, less about the message.
- A third group gives equal weight to both.
I’ve always fallen into the third camp. However, entrepreneurs often have a glaring blind spot when it comes to our own businesses.
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