A large supermarket chain near my abode also runs a convenience store-style gas station in front of the supermarket. They run a thoroughly marketed promotion whereby customers receive a discount for gas based on how much money they spend on groceries.
Having just dropped a serious chunk of change on groceries, I received a fuel coupon for a discount of $0.23/gallon. Nice, I thought. That’s almost four bucks off on my next tank of gas.
A couple of days later, I went back to their gas station. The fuel discount was printed out at the bottom of my grocery receipt, but it didn’t say what to do with the coupon. So I pulled up to the super-modern, uber-convenient pumps and saw the sign that read: “Must Pre-Pay or Use Card.” I shrugged and used my card, as I usually do at pumps with a card slot. I figured they would give me the discount inside the convenience store. How on earth else could it done?
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