Posts Tagged ‘guest posts’

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Simplify and Streamline your Messaging Process

by Melissa Mannozzi  ||   1 Comment

Create a messaging guide

by: Melissa Mannozzi

The message you deliver to customers should remain consistent across all marketing. That includes your website, press releases, printed pieces, social media, email campaigns, and even what your sales team says on the phone.

A consistent message makes your company and brand easier to recognize and helps your customer understand the products and services you provide.

A clear message will keep your teams focused, leaving little room for confusion or error.

If you don’t understand your message, how will your customers?

(more…)

Tags: , | Posted in Communication
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Throw your Customers a Life Preserver

by Guest  ||   No Comments

When they’re drowning in information

by: Melissa Mannozzi

Don’t give them what they want

Do you ever find yourself trying to digest a swarm of information from email and the web, then end up falling through endless wormholes of ideas, forums and downloads? So do your customers.

With so much information available today, people struggle to keep their heads above water. Make sure you’re the one your customer hears above the noise by giving them what they need and speaking to them in the right voice.

(more…)

Tags: , | Posted in Audience
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Email Marketing: Why It Works and When It Doesn’t

by Guest  ||   No Comments

Guest post by: Ken Moorhead

As any digital marketer knows, Email marketing is tough to master. Some people consider it an outdated form of outreach, while other people abuse it to the point of alienating their customers. It’s no surprise that people aren’t always seeing the results they want – and much of their trouble stems from one dominant misconception.

The key to launching a powerhouse email marketing program is understanding that people scan their emails instead of fully reading them. This is the challenge then for the modern marketer: to capture the attention of people looking for information who don’t want to wait to get it.

(more…)

Tags: , | Posted in Email Marketing
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6 Tips for Effective Email Subject Lines

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Guest post by: John Childs

Email marketing may be one of the most effective ways to keep your business top of mind. But many marketers go crazy with certain aspects of email marketing and actually destroy relationships they should be nurturing. Instead of viewing subscribers as potential clients and real people, they see them as dollars and cents.

Applying some common-sense best practices can go a long way to boosting your email open rate and getting your messages read.

(more…)

Tags: , , | Posted in Email Marketing
Guest Willie Pena

Tips and Strategies to Maximize B2B Email Marketing Effectiveness

by Guest  ||   No Comments

Done right, B2B email marketing can close elusive sales, enhance relationships with current customers, or land and convert that difficult prospect. Done poorly, they can do the opposite: turn off current and potential customers, causing them to close and delete the message.

Those whose emails frequently succumb to the “delete” key often forget that “relationship” is the main focus of any marketing email. Customers must be wooed; their interests must be addressed; and promotions must be tailored in tone and content so as not to seem phony and generic.

(more…)

Tags: , | Posted in Direct Marketing, Email Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

What our clients have to say:

Barbara Centrella

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Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

Market It Write
2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

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George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

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Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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Samuel Vinicur

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Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

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Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

Market It Write
2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

Market It Write
2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

Market It Write
2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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Industry: Creative agency | Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

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Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

Market It Write
2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

Market It Write
2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

Market It Write
2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

Market It Write
2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

"Have I mentioned how wonderful you are lately? This is good stuff. It is such a pleasure to work with someone who hears the feedback and just gets it immediately. You really are making my job a lot easier. Thank you!"  
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