Posts Tagged ‘keyword research’

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Which Came First: The Keyword or the Content?

by Deidre Rienzo  ||   5 Comments

When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords.

Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can use them throughout your site. This will help your website show up in Google’s search results when people search for these particular terms, boosting your organic (non-paid) search engine rankings (SEO).

Web-savvy writers can focus website content on your important keywords, but if these keywords aren’t realistic and accurate, you’re wasting time and money.

(more…)

Tags: , , , | Posted in Keyword Research

Keyword Research, Search and Content Marketing

by Randy Duermyer  ||   3 Comments

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program.

Content marketing involves providing the information your targeted prospects crave – usually for free. By providing expertise, you build trust over time. When your prospects reach the point where they are ready to do business, they come to you and not to your competitors. Content marketing is all about pulling your prospects in and building trust. (more…)

Tags: , , | Posted in Content Marketing, Keyword Research, Marketing, Online Marketing, Search Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

“Market it Write does fabulous work. Mistina's team takes the time to understand both their clients and their clients' audiences. I highly recommend engaging them for any communications efforts you have.”  

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George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

“Market it Write makes the copywriting process painless. Their responsiveness and professionalism kept the project on track, despite a tight deadline. Mistina has a keen ability to understand the client’s needs, and she uses her intelligence and creativity to convey those needs in succinct copy.”  

Albert Barette

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Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

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Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

“Market it Write adds a level of professionalism, insight and creativity rarely seen in our industry. They consistently deliver exceptional marketing ideas, unique materials and solutions that have allowed us to move forward with our business development and marketing programs. They ‘get it’ and know how to articulate your message. They are true professionals, a pleasure to work with, and I would recommend them without hesitation to any business or organization looking to increase their business, membership and/or public image.”  

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Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting

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Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

Market It Write
2015-04-25T18:50:56-04:00

Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy

“We have had the pleasure and opportunity to work with Market it Write on a daily basis over the past several months, and regularly for over a year prior. Their writing talent, attention to detail, and business savvy across industries make the Market it Write team an incredibly valuable asset to any company.”  

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Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications

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Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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Industry: Professional services | Services: Corporate communication

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2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication

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Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

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Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials

"I'm always inspired after a meeting with Market it Write. Mistina's insight into the needs of my company's marketing strategy brings clarity to our messaging and pushes our company closer to the high-performance business model we strive for."  
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