Posts Tagged ‘keyword research’

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Which Came First: The Keyword or the Content?

by Deidre Rienzo  ||   5 Comments

When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords.

Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can use them throughout your site. This will help your website show up in Google’s search results when people search for these particular terms, boosting your organic (non-paid) search engine rankings (SEO).

Web-savvy writers can focus website content on your important keywords, but if these keywords aren’t realistic and accurate, you’re wasting time and money.

(more…)

Tags: , , , | Posted in Keyword Research

Keyword Research, Search and Content Marketing

by Randy Duermyer  ||   3 Comments

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program.

Content marketing involves providing the information your targeted prospects crave – usually for free. By providing expertise, you build trust over time. When your prospects reach the point where they are ready to do business, they come to you and not to your competitors. Content marketing is all about pulling your prospects in and building trust. (more…)

Tags: , , | Posted in Content Marketing, Keyword Research, Marketing, Online Marketing, Search Marketing

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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2015-04-25T18:45:55-04:00

Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns

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Industry: Sports marketing | Services: Website content, marketing support

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2015-04-25T18:52:52-04:00

Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support

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Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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2015-04-25T18:48:07-04:00

Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content

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Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases

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Industry: Creative agency | Services: Website content, marketing materials, ad copy

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2015-04-25T18:50:56-04:00

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2015-04-25T18:49:31-04:00

George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations

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Industry: Publishing | Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit

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Industry: Professional services | Services: Corporate communication

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2015-04-25T18:51:21-04:00

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Industry: Professional services | Services: Corporate communication

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Industry: Media | Services: Marketing strategy, marketing materials

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2015-04-25T18:47:19-04:00

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Industry: Media | Services: Marketing strategy, marketing materials

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Industry: Creative agency | Services: Website content

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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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Industry: Professional services | Services: Website content

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2015-04-25T18:49:53-04:00

Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content

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Industry: Creative agency | Services: Website content, copyediting

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2015-04-25T18:51:53-04:00

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Industry: Creative agency | Services: Website content, copyediting

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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2015-04-25T18:49:09-04:00

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Industry: Healthcare | Services: Employee newsletters, corporate communications

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