Posts Tagged ‘lead bait’

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9 Tips for a Successful Bait Piece

by Deidre Rienzo  ||   1 Comment

Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value.

A bait piece can help you make an excellent first impression—but only if you do it right.

In a recent post, I talked about why you need a bait piece, and shared some examples of good ones. Today, I’m giving you the dos and don’ts: (more…)

Tags: , | Posted in Business Development, Content Marketing, Marketing

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2015-04-25T18:52:52-04:00

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2015-04-25T18:49:09-04:00

Gerald Pennington, Stryker Spine Global Marketing
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2015-04-25T18:50:35-04:00

Stephen May, Crescent Leaf Technologies
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2015-04-25T18:52:18-04:00

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2015-04-25T18:51:21-04:00

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2015-04-25T18:50:56-04:00

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2015-04-25T18:49:31-04:00

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Industry: Security & Investigations | Services: Corporate communications, press releases

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2015-04-25T18:48:35-04:00

Samuel Vinicur, TSS International
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2015-04-25T18:51:53-04:00

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2015-04-25T18:49:53-04:00

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2015-04-25T18:48:07-04:00

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Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content

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Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials

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2015-04-25T18:46:25-04:00

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2015-04-25T18:45:55-04:00

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2015-04-25T18:47:41-04:00

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2015-04-25T18:47:19-04:00

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Industry: Media | Services: Marketing strategy, marketing materials

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