Posts Tagged ‘lift letters’

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3 Important Reasons to Use Lift Notes in Sales Letters

by Travis Heermann  ||   No Comments

Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%.  But what is a lift note exactly?

A lift note is a short letter or note from someone other than the writer of the main sales letter—editor, director, expert, creator of the product, etc.  There are three powerful reasons why this is an effective tactic for increasing direct marketing response.
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Tags: , , | Posted in Business Development, Direct Marketing

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