Posts Tagged ‘marketing materials’

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Putting a Unique Spin on Your Marketing Materials

by Guest  ||   No Comments

Guest post by: Angela Allen

Tired of ho-hum, been-there-done-that marketing materials? Does all of your marketing look suspiciously like that of your competition? Are you ready to move forward with something more edgy and interesting? It’s as easy as 1-2-3.

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Does Your Marketing Make This Social Faux Pas?

by Mistina Picciano  ||   No Comments

Imagine you’re at a cocktail party. You bump into an attractive member of the opposite sex and start chatting. This pleasant person proceeds to share details about his (or her) education, career history, awards, community service…

How long would it take for your eyes to glaze over?

We know that society generally frowns upon braggarts. Yet, when it comes to marketing materials, many companies think this self-centered approach is perfectly acceptable.

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What’s Your Story?

by Mistina Picciano  ||   No Comments

Try this exercise.

  • Take a sample of your marketing materials, something that will likely form a prospect’s first impression: your website home page, a brochure.
  • Take a similar sample from two or three of your competitors.
  • Read these passages and highlight any similarities among them.

Do you stand out from the crowd? Or are you saying the same thing as everyone else?

Maybe you’re thinking, “But we mean it.” Or, “That’s what customers are looking for.”

In either case, you’re missing the chance to tell your story. What really sets you apart from the competition?

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Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

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Albert Barette

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."

 

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

Market It Write
2015-04-25T18:46:25-04:00

Albert Barette, Bowles Security Group
Industry: Security & Investigations   |   Services: Brand strategy, website development, marketing materials

"Our executive staff reviewed the final product, and it was excellent. Thanks to you and your team for all your input and contributing to our new website. The vertical market sheets were also excellent."  

Market It Write