Posts Tagged ‘messaging’

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Simplify and Streamline your Messaging Process

by Melissa Mannozzi  ||   1 Comment

Create a messaging guide

by: Melissa Mannozzi

The message you deliver to customers should remain consistent across all marketing. That includes your website, press releases, printed pieces, social media, email campaigns, and even what your sales team says on the phone.

A consistent message makes your company and brand easier to recognize and helps your customer understand the products and services you provide.

A clear message will keep your teams focused, leaving little room for confusion or error.

If you don’t understand your message, how will your customers?

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Tags: , | Posted in Communication
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How to Be a Marketing Drama Queen

by Travis Heermann  ||   No Comments

Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget make their lives better?

Advertising legend David Ogilvy realized that the best ads focused on one major benefit and included the others in subordinate roles. Stressing the strongest benefits creates the strongest possible response. But you can’t just say what the benefits are. You have to make them dramatic, so that they fling themselves at your prospect’s mind and stick there. You want to make them keep reading, call, click, whip out their credit cards.

A powerful way to do that is to turn your benefit into a promise.
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Tags: , , , , , | Posted in Communication, Marketing, Writing
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What Motivates Your Prospect?

by Travis Heermann  ||   No Comments

The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded the Myers-Briggs types in his books, Please Understand Me and Please Understand Me II.

Human temperament theory states the following: all individuals can be categorized as one of four basic personality types. These personality types can each be broken down into four sub-types based on introversion/extroversion and the person’s preferred role as leader/follower, but those sub-types are irrelevant to the core values of the main types. Each holds a specific core value–the thing that drives people of that type.
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Tags: , | Posted in Audience, Business Development, Communication, Marketing, Writing

7 Attention-Grabbing Words for the 21st Century

by Travis Heermann  ||   No Comments

Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these words will hold up for decades to come.
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Tags: , , | Posted in Audience, Communication, Marketing, Writing

Why Good Writing Doesn’t Matter

by Mistina Picciano  ||   No Comments

When people find out I have a business writing agency, they often smile and nod. Then, invariably they tell me about their wife, nephew, fourth cousin, etc., who’s “a good writer.”

What, exactly, does it mean to be a good writer?

 

Signs of writing competency

  • Vivid storytelling abilities
  • Creative, effective syntax
  • Mastery of grammar
  • Good organization skills
  • Smooth transitions
  • Strict attention to detail

All of the above technically show writing proficiency, although skilled writers may possess only some of these traits, and in varying degrees.

(more…)

Tags: , , | Posted in Writing

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Website Traffic and SEO

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Lee Angus

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”

 

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

Market It Write
2015-04-25T18:51:21-04:00

Lee Angus, Legacy Alliance
Industry: Professional services   |   Services: Corporate communication

“I loved having Market it Write do the interviews and walk us through the drafts to the final version, and I was impressed with your ability to condense the story to meet our needs. It was also nice to have someone ‘outside’ write the story. The results seemed more objective than they would have been if I had written it.”  

Market It Write