Posts Tagged ‘newsletter marketing’

Lunch and Learn Part 4: Planning Your Newsletter

by Mistina Picciano  ||   No Comments

This is the fourth installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 4, I talk about key decisions you need to make before publishing your newsletter, including: (more…)

Build a Better Newsletter in 9 Weeks

by Mistina Picciano  ||   No Comments

newsletter-nirvana-1098576_15247527-161x227Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons:

  • They go directly to your audience.
  • They keep your organization top of mind.
  • They can be retrieved and read by subscribers at their convenience.
  • When passed along to others, they act as a personal recommendation – an invaluable form of word-of-mouth advertising.

If you want to try newsletter marketing on your own, you’ll definitely want to check out Market it Write’s new learning series, Achieving Newsletter Nirvana.

The series consists of nine weekly emails that cover what you need to know to start and manage a successful newsletter campaign – or revitalize one that’s not working,

Learn more and sign up today. There’s no cost or obligation and you can opt out at any time.

Special Report on Newsletter Marketing Now Available

by Mistina Picciano  ||   No Comments

Our free, special report, Back to the Basics, How to Harness the Power of Newsletters is now available.

In this report you’ll learn how you can take your newsletter marketing to a whole new level (or just get started), with sections on:

  • Understanding your audience
  • Choosing the right frequency for your newsletters
  • Deciding on print or electronic distribution
  • Building your list
  • Producing content
  • Measuring your message
  • When to outsource your newsletters

(more…)

Latest from the blog:

Website Traffic and SEO

In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.

Read the Article »

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Barbara Centrella

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”

 

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

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2015-04-25T18:52:18-04:00

Barbara Centrella, children’s author
Industry: Publishing   |   Services: Media kit

“You made the experience fun, and you brought so much to the table—things that I would never have thought of on my own. You added a dimension that brings the work to life. I was very pleased with the first media kit and am blown away by the second.”  

Market It Write