When you’re flipping through TV channels, value makes you stop and watch something. Entertainment value, learning value, interest value… and this value-meter is personal to you.
Your newsletter needs personal value, too. Value encourages the recipient to stop and read. You might be sending a newsletter to 100,000 people, but it’s time to stop worrying if everyone will open it. What you should worry about is if Mary will open it. Will Bob? Will Jim? Without appealing to individuals, your newsletter will only add to the clutter.
These eight tips can help pack your newsletter with value so that it stands out: