I’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Recent statistics show that more than 63,000 Google searches are conducted every second. And that’s just Google search.
Traffic may come to your site in two different ways through search:
Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, they see the latest fashionable outlet, put a stake in the ground, and wait for customers to beat down the door.
As part of our Back to Basics Friday series, here’s a look at how you might sharpen your online marketing focus to rise to greater heights. Consider it a stepping stone intended only to stimulate thought.
Do you remember “The Gong Show”?
Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over.
The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how often prospects click away without bothering to learn more.
When prospects click away, it means your time is up. It means you won’t get any more chances to win them over with your products or services.
Keep these tips in mind to avoid gong-worthy online writing mistakes, and keep your prospects on your site:
Want to recycle your print copy for the web? Please. Don’t.
To make your best impression in each medium, target your approach. Why? Because your readers’ patience, processing, and ability to absorb are different for print and online content. Reading a book is different from flipping through a stack of magazines looking at headlines. In the same way, print and online copy are different.
The key to writing online copy that’s as powerful as print copy lies in knowing the difference. Follow these tips to ensure your online copy really works for the Web: (more…)
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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