Posts Tagged ‘time management’

How to Find Time to Write

by Mistina Picciano  ||   No Comments

Many of us have writing projects we’re struggling to find time for, whether it’s a blog or the Great American Novel.

Unfortunately, a lot of us have bought into the myth of writing as this almost-mystical experience that demands huge swaths of uninterrupted time, during which we call forth our muse for divine inspiration.

Too bad it doesn’t work that way.
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How many teapots are you raising?

by Mistina Picciano  ||   No Comments

During my recent trip to Taiwan, I had the delightful opportunity to spend an afternoon with master blogger and tea aficionado Stéphane Erler of the Tea Masters Blog. At one point, the conversation turned to teapots and the process of “curing” the vessel. Repeatedly brewing the same type of leaf in the teapot permeates the porous clay with the flavor of the tea, lending more depth to the amber elixir.

Stéphane warned that many tea enthusiasts become too wrapped up in the teapots and lose sight of the star: the tea itself.

His mentor taught him that curing teapots is very similar to rearing children. It’s a time-intensive process that requires constant attention. When this impatient American pressed him for an average timeline, Stéphane suggested seven to eight months of daily brewing to season a new teapot. If you divide your time between two teapots, the curing period doubles. If you only brew tea sporadically, the process drags on with slow results.

My Aha! Moment

The conversation reminded me of a few other areas in which I’ve allowed myself to get distracted. Specifically, my sales and marketing have fallen behind schedule because I keep running across a new tool, technique, webinar, etc. So I drop my current plans and check out the new approach… until something else catches my eye.

I decided then and there to follow the same advice that we offer clients: Focus on one area and get that in working order before moving on to the next project. (Think of the classic spinning plates routine, where the entertainer starts one plate spinning and then tends to the rest in rapid succession.)

  • A few months before this vacation, I resurrected our monthly newsletter with its new look and shorter format. (Sign up for it here.) Next week will mark our fifth consecutive issue.
  • At the start of the trip, we launched this blog. Is it in its final branded form? No. Do we have all our cornerstone content in place? No. But we’re working on it.
  • Next up: We’re launching our new website, which has been a work in progress for the last nine months.

Each morning, I remind myself of this new, one-track approach as I brew tea in the tiny teapot from Ten Ren in Taichung. The same tea, the same pot. And it tastes heavenly.

Are you multi-tasking your marketing? Torn between updating your website or overhauling your sales letters? Maybe you’re debating between launching a blog or starting a newsletter. Pick one project, and make it happen.

If you need a writing assist, let us know.

The Secret to Writing Success

by Mistina Picciano  ||   No Comments

Let’s be brutally honest here. I don’t feel like writing right now.

It’s my last day of vacation. The sun is shining. Taichung beckons nearby, with exotic sights unseen and culinary delights untasted.

This time tomorrow, I’ll be at the airport, preparing to fly back to the bitterly cold Northeast.

But therein lies the secret of successful writers: They write, whether or not they feel like it.

If you don’t make your writing a priority, something better will always come along – and you won’t write.

Thinking of starting a blog or some personal writing project? Stop thinking and start writing.

Maybe your initial efforts will suck lemons. But maybe, just maybe, you’ll find a nugget of gold that will inspire something amazing.

You’ll never find out unless you break out your pen (or pencil, keyboard, etc.) and write.

Go ahead. Spend the next 15 minutes writing whatever comes to mind, and tell us about it below.

Small Steps

by Mistina Picciano  ||   No Comments

“A journey of a thousand miles begins with a single step.” – Lao-tzu

Have you read David Allen’s Getting Things Done? This book is an amazing guide to doing more. I’ve even picked up the OmniFocus application for both my computer and my iPhone to help manage my to-do list.

Too bad I’m not so disciplined about using the system.

One of the key principles that Allen writes about is the need to break huge projects into small, actionable steps. It’s the same concept used by that super-achieving minority who set goals and make them happen.

Identify specific, time-sensitive outcomes and create a specific plan of execution.

Yet, what do I have under my goal of “Complete my novel by year end”?

Nada. Zip. Just a daily reminder in my calendar to write 500 words every morning, which I usually ignore.

Step by step

Most of us have at least one big project on our to-do list. Maybe it’s something in the Someday/Maybe category, like writing the Great American Novel, or perhaps it’s something more pressing and practical, such as launching a monthly email campaign or creating a sales system.

Identify the specific outcome. To get there, we need to figure out where, exactly, “there” is. What does the end result look like? In the case of my novel, I want a draft I can shop around to agents.

Set a deadline. Without a deadline, we have no sense of urgency, and something more pressing always comes up. If you really want to get something done, you need to commit to doing it by a specific point in time.

Take a reality check. Outcomes and deadlines need to be tempered with reality. While I’d love to knock out that novel by June 30, that probably won’t happen in light of other commitments. However, I do write quickly, and this goal is important. With some sacrifices and persistence, a good draft by December 31 can happen.

Create an action plan. As a two-time NaNoWriMo “winner,” I’ve proven that I can write much garbage in a short period of time. Free-writing for long stretches is a legitimate way of writing a novel, but it involves much, much rewriting.

Given that I have a few distractions – like a growing business and a new husband – I’m going to spend more time planning in hopes of saving myself some time writing. So here are my next steps:

  • Draft an outline of the overall story arc (10-20 scenes).
  • Write a summary of each individual scene.
  • Create backgrounds on main characters (protagonist and antagonist).
  • Create backgrounds on supporting characters.
  • Track subplots in a separate document.
  • Track necessary research in a separate document.

As I work through the above steps, which I’ll chart on a calendar, I’ll start the daily writing process. (Unfortunately, there’s no getting around the grunt work of sitting down and actually writing.) Reaching my December 31 goal for a polished draft means I’ll need an aggressive schedule: 750-800 words a day. I should have a rough draft in four months, which leaves eight months for rewriting.

Track your progress. Follow the plan as best you can. Adjust the timeline as necessary, but keep moving ahead. Accept the fact that everything takes longer than we think it will, and celebrate your successes along the way.

What big project have you been putting off? Why not commit to it here and now and create an action plan for marking it off your to-do list?

If you have any suggestions to help others tackle big goals, we’d love to hear them.

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Website Traffic and SEO

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Howard Levy

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”

 

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

Market It Write
2015-04-25T18:47:41-04:00

Howard Levy, Red Rooster Group
Industry: Creative Agency   |   Services: Marketing consultation, bylined articles, blogs, website content

“I have known Mistina for a while and have since hired her firm on retainer to write our website copy, email newsletters, postcards and articles. Market it Write understands my business, helps develop ideas and writes great copy. They are highly professional, dedicated to their craft and easy to work with.”  

Market It Write