Val’s Deli was typical of the smallest, least remarkable of the countless delis found in Manhattan. The store occupied a tiny space crammed floor to ceiling with various sundries and grocery items.
Like so many other businesses, Val’s offered nothing special to distinguish it from the competition. The owners relied on its location to attract neighborhood customers.
This generic little deli operated for years in its unremarkable fashion, and everything was fine. Until real competition arrived on the same block and changed the deli game for this section of Midtown. (more…)
