Good writing gives energy, whatever it is about. — Marilyn Hacker
In today’s world of texting and Twitter, we often believe that the less we write, the better and that grammar and spelling are secondary to “short and sweet.” But whatever business or career you are in, writing is still important.
Market it Write President and Chief Content Strategist Mistina Picciano was featured on the Internet radio show, Susan Rich Talks Writing Craft. The show aired on All Women’s Radio.
In the interview, Mistina and Ms. Rich discussed a wide range of topics, from what compelled Mistina to leave corporate America to found her own writing business to today’s “cattle-call” treatment of online writers.
Guest post by: Nadia Jones
I went into college as an English major on a research scholarship, but quickly became disillusioned with the tedium of literary criticism. I drifted away to other electives, thinking maybe I’d switch majors, when by chance I was accepted in a fiction workshop.
The experience changed my life: here I am, sitting at this desk, writing for a living today.
So what did I learn in the literary demimonde that apply to the working world? Here are a few chestnuts:
Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting?
Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. As college graduates enter the work force, employers quickly discover the level of their writing abilities – or lack thereof.
Professionals of all backgrounds need to unlock the doors of creativity at one time or another. Copywriters, marketers, executives, anyone who needs to find new solutions to intractable problems. Sometimes those solutions do not come. The brain feels blocked. How do you free your imagination?
Writers, for instance, are in the business of capturing emotions. Copywriters capture those emotions and invite their audiences to act on those emotions. Any time you want to create the impulse in your readers to do something–e.g., click-through, call, make a purchase–you need to put them into a peak emotional state. You need to make them feel. To do that, the writer must be able to capture and lead the readers’ imagination, and thus, their emotions.
Can you do that without feeling those emotions yourself? Most great writers will say, “No.” To lead someone there, you have to go there first.
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In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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