Newsletters have become a workhorse in business communications. They are used for marketing, dissemination of information, teambuilding, fundraising, etc. But how do you write an effective newsletter article?
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Newsletter Marketing
How to Write a Newsletter Article
Special Report on Newsletter Marketing Now Available
Our free, special report, Back to the Basics, How to Harness the Power of Newsletters is now available.
In this report you’ll learn how you can take your newsletter marketing to a whole new level (or just get started), with sections on:
- Understanding your audience
- Choosing the right frequency for your newsletters
- Deciding on print or electronic distribution
- Building your list
- Producing content
- Measuring your message
- When to outsource your newsletters
Put Your Newsletter on Cruise Control, Part I
This post is the first in a three-part series on using an editorial calendar to streamline your content marketing efforts.
If you’re like most small businesses that publish a newsletter, you struggle with content. Every month – or, more likely, every quarter – a small group gets together and beats their heads against the wall, trying to knock loose some fresh story ideas.
A little planning can spare you the recurring headache.
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In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »What our clients have to say:
Lee Angus
Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication
Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication
George Donohue
George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations
George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations
Larissa Nycz Montecullo
Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy
Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy
Howard Levy
Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content
Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content
Gerald Pennington
Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications
Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications
Terry Yoffe
Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content
Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content
Albert Barette
Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials
Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials
Samuel Vinicur
Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases
Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases
Arianne Andrusco
Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns
Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns
Barbara Centrella
Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit
Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit
Stephen May
Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content
Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content
Hiroto Takagi
Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support
Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support
Joe Biondo
Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content
Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content
Adam Wolf
Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting
Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting
Lucien Harriot
Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials
Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials