Newsletters have become a workhorse in business communications. They are used for marketing, dissemination of information, teambuilding, fundraising, etc. But how do you write an effective newsletter article?
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Marketing
Does Your Marketing Plan Need a Refresher Course?
Guest post by: Dave Thomas
In a time when the economy is still trying to sail a steady course, it isn’t uncommon for business owners to wonder if they are doing all they can to attract business. This is especially true at the start of a new year.
The Gift Economy and Blogging
Guest post by: Veronica Clyde
Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what you stand for based on the quality of the product you gave away for free.
To profit from the gift economy mentality, businesses should create different types of free giveaway items and consider the expense of doing so as part of the marketing budget. The heart and soul of any business are its clients. The best way to reach clients is through products and services that appeal to them.
Four Ways to Beat Blogger’s Block
Guest post by: Carlina Yepinski
When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them.
Blogging block can cripple even the most seasoned bloggers. However, it doesn’t have to be the end of your blog. You can beat the block and come up with interesting new content. Four ways to beat blogger’s block are:
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Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
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