Newsletters have become a workhorse in business communications. They are used for marketing, dissemination of information, teambuilding, fundraising, etc. But how do you write an effective newsletter article?
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Marketing
How to Write a Newsletter Article
Does Your Marketing Plan Need a Refresher Course?
Guest post by: Dave Thomas
In a time when the economy is still trying to sail a steady course, it isn’t uncommon for business owners to wonder if they are doing all they can to attract business. This is especially true at the start of a new year.
The Gift Economy and Blogging
Guest post by: Veronica Clyde
Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what you stand for based on the quality of the product you gave away for free.
To profit from the gift economy mentality, businesses should create different types of free giveaway items and consider the expense of doing so as part of the marketing budget. The heart and soul of any business are its clients. The best way to reach clients is through products and services that appeal to them.
Four Ways to Beat Blogger’s Block
Guest post by: Carlina Yepinski
When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them.
Blogging block can cripple even the most seasoned bloggers. However, it doesn’t have to be the end of your blog. You can beat the block and come up with interesting new content. Four ways to beat blogger’s block are:
Improving Local SEO for Businesses
Guest post by: Olga Ionel
If your company serves local communities or specific cities, melding your brick and mortar marketing efforts with your online marketing efforts with local SEO can help improve your search rankings against the competition.
Latest from the blog:
Website Traffic and SEO
In this post, I’ll take a closer look at SEO and the process of optimizing websites for better placement within organic search results to improve website traffic.
Read the Article »What our clients have to say:
Hiroto Takagi
Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support
Hiroto Takagi, Bryton Harry
Industry: Sports marketing | Services: Website content, marketing support
Lucien Harriot
Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials
Lucien Harriot, Mechanism Digital
Industry: Media | Services: Marketing strategy, marketing materials
Howard Levy
Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content
Howard Levy, Red Rooster Group
Industry: Creative Agency | Services: Marketing consultation, bylined articles, blogs, website content
Albert Barette
Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials
Albert Barette, Bowles Security Group
Industry: Security & Investigations | Services: Brand strategy, website development, marketing materials
Arianne Andrusco
Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns
Arianne Andrusco, NewYork-Presbyterian
Industry: Healthcare | Services: Direct mail campaigns
Lee Angus
Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication
Lee Angus, Legacy Alliance
Industry: Professional services | Services: Corporate communication
Gerald Pennington
Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications
Gerald Pennington, Stryker Spine Global Marketing
Industry: Healthcare | Services: Employee newsletters, corporate communications
Samuel Vinicur
Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases
Samuel Vinicur, TSS International
Industry: Security & Investigations | Services: Corporate communications, press releases
Joe Biondo
Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content
Joe Biondo, Summit Investigations
Industry: Security & Investigations | Services: Sales letters, advertisement copy, website content
Larissa Nycz Montecullo
Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy
Larissa Nycz Montecullo, Tribecca Designs
Industry: Creative agency | Services: Website content, marketing materials, ad copy
George Donohue
George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations
George Donohue, GMAC Real Estate IPG
Industry: Real estate | Services: Newsletters, corporate communications, investor relations
Barbara Centrella
Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit
Barbara Centrella, children’s author
Industry: Publishing | Services: Media kit
Terry Yoffe
Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content
Terry Yoffe, TRY Coaching
Industry: Professional services | Services: Website content
Stephen May
Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content
Stephen May, Crescent Leaf Technologies
Industry: Creative agency | Services: Website content
Adam Wolf
Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting
Adam Wolf, Wolf Communications
Industry: Creative agency | Services: Website content, copyediting